E-commerce, as we know it, is old news. Hyperlocal is the hot new buzzword in retail hallways, going by the recent spate of well-funded launches in this space. There is already a wide range of services on offer, from grocery delivery to home, office and personal care services. Hyperlocals, services-based or inventory-based, are largely an urban India phenomenon. Services are hyperlocal by their very nature, driven by locality or communities. When moving into a new city, for example, people would like to stabilize as quickly as possible and here, such services step in.It is a no-brainier that an aggregation model, since it is asset-light, is less capital-intensive than the inventory-led one. Moreover, it is easier to scale up such a model. The new generation of hyper local start-ups is coupling aggregation with logistics/delivery, thus controlling even the last mile.Hyperlocal is essentially mobile commerce that comprises firms thriving on technology in order to connect local retailers with consumers in a particular area. For the consumers, it is an extension of the tech-powered convenience they have become increasingly used to. These firms have an edge over any other form of online commerce because of lower logistics costs, negligible inventory costs and less delivery time. This business model also enables retailers to save significantly on marketing and advertising costs, as it is taken care of by the very feature of being local. Commerce of this fashion goes beyond just conveniences for customers to relevance. Hyperlocal firms can customize their content and offerings based on the location they are in, as each locality typically houses a certain kind of customer demographic. Hyperlocal firms can moreover capitalize on the unique advantage they have in creating a personal equation with their target audience.The biggest learning will be the capability to scale. A hyperlocal that focuses on a single ‘locality’ will find it difficult to get the scale needed to create an economically viable model. Being able to identify a widespread but local need, and having a model that adapts to each new market will be crucial.For more information regarding Hyper locals business models, drop an Email- firstname.lastname@example.org
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We had a tough deadline to launch our .Net based application that processes a lot of data, and got very frustrated with our development agency we hired. Fortunately we got Oditek, and they took over seamlessly the product development, launched the app & continued feature development. Just awesome!
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OdiTek is our extended team who works on our key software projects. They are dependable, good in collaboration and technically very much to the level what we expect a global team should be. They had transformed our web applications, CRM and added mobility to existing business platforms here.
It's been more than 4 years now that we are working with OdiTek on our cloud based web product development. It's been amazing working together, they are very competent on designing scalable, high performance apps. Their technical support is outstanding to say the least, even at odd hours.
I am a fan of Team OdiTek since 2014 and have worked on many product development projects together. Specially worth mentioning their deliveries on VAS Banking web application development & manual testing services for Smarta, UK. They are highly skilled & a professional team to work with.
OdiTek has been working on our Integrated Web-scale Mobile Platform i.e. Optimal Health since 2014. They are very professional and takes care of the requirements meticulously. They are technically very sound and sincere in ensuring quality & performance. Wonderful working with them!
You can trust the team, with minimum supervision you get the work done. They are honest, professional & committed to schedule & quality. I had been successfully running 3 business applications designed, developed and maintained by Oditek developers. It’s been a pleasure working with them.
OdiTek has been working in custom software development, including services for test automation. Many of them have worked with me in 2009-10 when I was R&D Manager in NetHawk India. They have great enthusiasm & a passion to excel in bringing customer success. Their work has been very impressive.
It's amazing to see these guys are turning their experience into a global delivery excellence at OdiTek. I am sure their past large scale product development experience will be handy to product companies. I would always recommend Oditek for software development, especially performance-driven solutions.