Sitefinity CMS Development

Website personalization with Sitefinity CMS Development

Spread the love

As a Sitefinity CMS Development experts view of the point we need to know the importance of website personalization and how it can become a crucial point for a successful business. On saying that the trickiest part in marketing campaign today is to deliver the right content to the right person and at the right time. This benefits a big time in the marketing campaign with varied audience segments.
As for the present-day 95% of the business owner depends on the present and future success on personalization of content. Whether it is LinkedIn, Facebook, Reddit or any other source of social media platforms as per the viewers’ choice which is accessed by different devices are very vital.
Visitors expectation are evolving day by day and to keep up with their expectation, best in the class organisation is moving towards to Sitefinity Development Services. They are building sites beyond a static website and proactively managing the user experience which is based on profiles and online behaviour.
Yes, it is becoming clear on the advantages of the personalization approach way. Rather than asking the visitors to get their relevant information from a bunch of pages or products, they can be provided with filtered content to improve the user experience which matters the most.
Many of the big shots brands are getting to believe that personalization does pay off and the core reason is improved business performance and customer experiences.
Those who are already in the path of adopting personalization by Sitefinity Development, they have stated that they have seen an average uptick by 20% which means an increase in revenues.

Sitefinity CMS Development: The Primer for Website Personalization

What does it really mean by website personalization?

Let’s go with an example to understand it better. Suppose a viewer visit Amazon, Flipkart website or any other global online retailer. The first thing that the viewers find out is greeting and suggestions that are relevant to their interest that they expressed in their previous session. The company learns about the viewers’ preferences and tailors the response according to their needs.

What to Expect from Sitefinity CMS Development?

In this dynamic digital environment, companies need to address their varied audiences and Sitefinity CMS Development helps them to build a relevant and personal conversation with the customer and remain proactive in engaging them and attaining their specific business goals.
Sitefinity CMS helps to deliver different versions of the content, page assets and also web pages to different types of audience that are categorized according to segments.
The defined segment is based on the user characteristics and the data that combine in rules and conditions. With Sitefinity CMS Development companies can do the following:
  • Personalize the web page and create a specific version of a page
  • Personalize the default widgets
    • MVC: Content block, blogs list, events, lists, card widget
    • WebForms: Content block, Image widget.
  • Personalize page templates
  • Reuse personalized widgets

How Sitefinity Development Helps in Customization:

Sitefinity CMS Development helps to combine the personalized page elements and create a fully customized page that is reflected on the site for a specific target segment. Website owners can also reuse the personalized widgets between pages using the specific widget in the page layout.
This makes their website content and layout flexible. Besides these, they can also personalize a whole page or the layout of pages and use the preview tool to view the website from a varied user perspective.

Is Your Sitefinity Website Slow?

Profile-based, perspective personalization concentrated on specific segments of the users and the personals are built based on the groups of characteristics and data found in the customer and prospect database.
Similarly, behaviour-based personalization can also be used to target fresh visitors who do not visit the site with expressed preferences or even fit into the established profile. It is by tracking how these visitors arrived at the company site and checking their navigation patterns, they can use business rules to respond appropriately.
With website personalization, visitors will interact with their Sitefinity website in a different way and at different stages and help in the decision-making process for your organization to evolve.

We have some of the best Sitefinity developers in India, if you need more information on Sitefinity CMS Development or performance improvement initiatives on existing Sitefinity portals, do reach out to us on –

What OdiTek offers

Refer our Skills page:


Sitefinity Progress CMS is a competent CMS platform developed in .Net and is considered one of the major content management systems available in the world today. It is one of the highly trusted CMSes and is often praised for its note-worthy qualities such as flexibility,...


Client Testimonials

We had a tough deadline to launch our .Net based application that processes a lot of data, and got very frustrated with our development agency we hired. Fortunately we got Oditek, and they took over seamlessly the product development, launched the app & continued feature development. Just awesome!

Neal Bonrud

Co-Founder – SubScreener, USA

They were very attentive to our needs as clients and went out of the way to make sure our projects were taken care of. They were always able to get projects done in the specifications we requested. They are passionate about getting things done; I would definitely recommend them to lead any IT projects.

Dann Manahan

Sr VP Technology- 1031 Crowd Funding

I worked with OdiTek on few high profile banking application projects. They did a fantastic job with web applications & manual testing on the VAS apps for two leading banks of UK that included rigorous UAT phases. I recommend them for any application development where security matters.

Clive Shirley

CTO- Smarta, UK

OdiTek is our extended team who works on our key software projects. They are dependable, good in collaboration and technically very much to the level what we expect a global team should be. They had transformed our web applications, CRM and added mobility to existing business platforms here.

Matt Berry

IT Manager- First Option Online

It's been more than 4 years now that we are working with OdiTek on our cloud based web product development. It's been amazing working together, they are very competent on designing scalable, high performance apps. Their technical support is outstanding to say the least, even at odd hours.

Brad Taylor

CEO- BluesummitTech, USA

I am a fan of Team OdiTek since 2014 and have worked on many product development projects together. Specially worth mentioning their deliveries on VAS Banking web application development & manual testing services for Smarta, UK. They are highly skilled & a professional team to work with.

Tom Bowden

Digital Propositions - HSBC, London

OdiTek has been working on our Integrated Web-scale Mobile Platform i.e. Optimal Health since 2014. They are very professional and takes care of the requirements meticulously. They are technically very sound and sincere in ensuring quality & performance. Wonderful working with them!

Catherine Lim

COO- Medilink Global Sdn Bdh

You can trust the team, with minimum supervision you get the work done. They are honest, professional & committed to schedule & quality. I had been successfully running 3 business applications designed, developed and maintained by Oditek developers. It’s been a pleasure working with them.

Scott Evans

CEO- Pink Storage, UK

OdiTek has been working in custom software development, including services for test automation. Many of them have worked with me in 2009-10 when I was R&D Manager in NetHawk India. They have great enthusiasm & a passion to excel in bringing customer success. Their work has been very impressive.

Karen Hamber

Senior Product Manager- Skype

It's amazing to see these guys are turning their experience into a global delivery excellence at OdiTek. I am sure their past large scale product development experience will be handy to product companies. I would always recommend Oditek for software development, especially performance-driven solutions.

Juha Marjeta

Opti Automation Oyj

If you need additional information or have project requirements, kindly drop an email to: